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This web site cari-mor.com states the following, "Bed Extender and Cargo Carrier." Our analyzers noticed that the website stated " Functions as both a truck bed extender and cargo carrier." The Website also said " Cari-Mor has a unique competitve advantage, it functions as both a truck bed extender. With the Gaurd rails attached and the Cari-Mor cargo bag, you have the best made cargo carrier on the market. you can haul more cargo with Cari-Mor. Engineered For Payload and Strength. Bed extender can handle heavy cargo, preventing damage to your tailgate and truck." The website's header had truck bed extender as the most important optimized keyword. It is followed by truck bed extension, cargo carrier, and tailgate extender which isn't as highly ranked as truck bed extender. The next words cari-mor.com used was hitch tailgate extender. truck bed extender was included but could not be understood by web engines.